There is an increasing focus on branding as a strategic tool to drive financial value and competitive advantage for modern corporations. Never has branding been so much in demand across the globe in all industries.
VentureRepublic has found that there are 3 major drivers of the modern branding trend:
Individualism:
Westernised societies recognise the fragmentation of our personal and social identities which encourages self-identity construction through consumption of material good and services.
Globalisation:
Individual consumers are becoming a smaller part of a much larger world and need to find easy and quick ways to guide them through.
Symbolic experiences in demand:
Consumers are buying experiences rather than commodities whose components are largely image driven, intangible and symbolic.
|
|
|
 |
 |
Get regular updates on Branding Excellence and VentureRepublic. Enter your email address and submit TODAY.
|
|
|
|
|
"Martin is a top tier executive, business consulting professional
whose accomplishments when it comes to branding excellence,
leadership and Asian knowledge, are second to none.
He is bright, articulate and freely shares his knowledge with
wit and directness. He approaches both life and the consulting
process with integrity, knowledge and a "can do" attitude. I would
recommend him without hesitation."
Michael Aagaard Andersen
Managing Director
Pandora Asia-Pacific
|
|
"Building successful global brands is - and will be - critical for the rapidly increasing
number of Asian champions on the global stage. Martin Roll provides a compelling and practical
roadmap on how to do this based on his extensive experience advising Asian corporations."
Dominic Barton
Worldwide Managing Director
McKinsey & Company |
|
"Asian Brand Strategy is an important handbook for Asian executives
aspiring to build strong brands. It provides a solid foundation for future success in the global market place."
John A. Quelch
Lincoln Filene Professor of Business Administration Harvard Business School and Chairman of the Academic Council at CEIBS
|
|
